Greater Knoxville Business Journal Case Studies

These case studies, published in the Greater Knoxville Business Journal and on, depict real-world, experiential student learning; UT College of Business Administration undergraduate and graduate-level students have the opportunity to interact with for-profit and nonprofit organizations to help them address and find solutions to various strategic and operational issues.

Clear Message, Focused Events Recommended for Nonprofit (12-2013) (PDF), More (URL Link)

City Advised on Becoming Outdoor Sports Destination More (10-2013) (PDF), More (URL Link)

Students Shape Temporary Housing Plan for Homeless (9-2013) More (PDF), More (URL Link)

MBA Students Give Hiwassee College a Marketing Makeover (8-2013) More (PDF) More (URL Link)

SEEED case study: Path created for nonprofit to be sustainable More (7-2013) (URL Link)

Strategy aims to create audience for TV (4-2013) More (PDF) More (URL Link)

Marketing plan seeks to boost fair’s attendance (2-2013) More (PDF) More (URL Link)

Lean inventory translates into market agility (1-2013) More (PDF) More (URL Link)

Pointers given to revitalize city’s downtown (12-2012) More (PDF) More (URL Link)

Social media strategy targets diverse audiences (11-2012) More (PDF) More (URL Link)

Strategy Created for Adult-Day Services Center (10-2012) More (PDF)  More (URL Link)

Plan aims to net new revenue for Ijams (9-2012) More (PDF)  More (URL Link)

App encourages commuters to ride their bike (8-2012) More (PDF)   More (URL Link)

Strategy Created to Boost Manufacturer’s Overseas Sales (7-2012) More (PDF)   More (URL Link)

Marketing Plan Colors Frozen Yogurt Shop Green (3-2012) More (PDF)   More (URL Link)

Marketing plan created for startup’s weight-loss product (2-2012) More( PDF)   More (URL Link)

How to convert website visitors into customers (1-2012) More (PDF)

Heil helps heal tornado-stricken community (12-2011) More (PDF)   More (URL Link)

Business Rationale Developed to meet Medical need (11-2011) More (PDF)   More (URL Link)

ChocolateFest: New nonprofit seeks to reenergize annual fundraiser (9-28-2011) More (PDF)   More (URL Link)

Applying lean principles reduces wait time (9-6-2011) More (PDF)    More (URL Link)

Students suggest fair emphasize music, partnership (tnAchieves) (8-2011) More (PDF)    More (URL Link)

Program seeks to keep more students in class (tnAchieves) (7-2011) More (PDF)    More (URL Link)

Intern learns business from the bottom up (6-2011) More (PDF)    More (URL Link)

Helping country singer find her virtual voice (5-2011) More (PDF)    More (URL Link)

Recruit, engage, recognize volunteers for results (4-2011) More (PDF)    More (URL Link)

Builder seeks to leverage customers’ feedback (3-2011) More (PDF)

Lean times helped make a case for investment (2-2011) More (PDF)

UT grad leads money-saving, pollution-reducing project (1-2011) More (PDF)

MBA Graduate Seeks to Improve Tribal Economies (12-2010) More (PDF)

Event Revamped to Benefit Charitable Cause (11-2010) More(PDF) More (URL link)

Harrah’s gamble on lean techniques pays off for casinos (10-2010) More (PDF) More (URL link)

Center’s marketing plan pregnant with possibilities (9-2010) More (PDF)

Tennessee Valley Fair Gets Student Advise on Attracting New Families (8-2010) More (PDF)

Students Spin Water as Having ‘Purpose and Personality’s (7-2010) More (PDF)

Old Brand Seeks New Appeal for Young Customers (6-2010) More (PDF)

MBA Students Create Evaluation Tool for Y-12 Inventions (5-2010) More (PDF) More (URL link)

UT Marketing Students Help Catapult Vault (4-2010) More (PDF) More (URL link)

Manufacturer Values Continuous Learning (3-2010) More (PDF)

ProMBA Grad Applies Traditional Progress Improvements to Virtual World (2-2010) More (PDF)

Professional MBA Grad Creating a Startup to Help Startups (1-2010) More (PDF)

Breathing New Life Into a Lagging Product Line (12-2009) More (PDF)

Students Recommend Web to Link Seniors, Services (11-2009) More (PDF)

Former Vol Returns to School for Business Advice (10-2009) More (PDF)

Strategy Created for Maker of Medical Imaging System (9-2009) More (PDF)

Appeals to Young, Hungry Families Created: Shoney’s (8-2009) More (PDF)

Marketing Campaign Fueled by Hybrid Theme (7-2009) More (PDF)

UT Business Plan Competition Develops Entrepreneurs (6-2009) More (PDF)

Marketing a Retail Photo Department in the Digital Age (5-2009) More (PDF)

City Seeks to Diversify Buying (4-2009) More (PDF)

Charity Seeks Plan to Increase Donors (3-09) More (PDF)

Change, Not Technology, Arises as Hospital’s Issues (2-2009) More (PDF)

Denso’s Purchasers Smooth Wrinkles in Supply Chain (1-2009) More (PDF)

Engineers Sought Unique Corporate Culture (12-2008) More (PDF)

Art Gallery Gets Plan to Attract Locals, Visitors (11-2008) More (PDF)

Physician Executive Creates Disposable Medical Instruments (10-2008) More (PDF)

Site Benefits from Students’ Point of View (9-2008) More (PDF)

Smooth Sailing for New Entrepreneurial Enterprise (8-2008) More (PDF)

Research Conducted, Market Strategy Created for Tech Start-up (7-2008) More (PDF)

Work-Life Programs Focus of Internship (6-2008) More (PDF)

Buying Low, Selling High is No Simple Matter (4-2008) More (PDF)

MBA Students Advise Home Store, Deli (3-2008) More (PDF)

UT MBA Graduate Analyzes Meeting Space Needs (2-2008) More (PDF)

Weigel’s Trying to Reach Out to Younger Customers (12-2007) More (PDF)

MBA Students Collaborate on Parks Project (11-2007) More (PDF)

UT Students Collaborate on Membership Push (10-2007) More (PDF)

UT Students Cook Up Krystal Tailgating Promotion (9-2007) More (PDF)

Non-Profit Seeks to Provide More Home Loans (8-2007) More (PDF)

Students Create Ways to Reach People Like Them (7-2007) More (PDF)

Tennessee Valley Fair Goes for Hip Update (6-2007) More (PDF)

Strategies Created to Help Boost PDMA Membership (5-2007) More (PDF)

Start-Up Gets Students’ Advice on How to Prioritize Scarce Resources (4-2007) More (PDF)

Venture Fine-Tunes Business Plan, Productivity (3-2007) More (PDF)

Boat Maker Retools Logistics to Save Money (2-2007) More (PDF)

New Hotel Looks to Add Book Value (1-2007) More (PDF)

Dance Studio Owner Takes Steps Toward Growth (12-2006) More (PDF)

Clinic Corrals Paperwork for Efficiency (11-2006) More (PDF)

First-Class Car Gets First-Class Marketing Plan (10-2006) More (PDF)

Business Plan Devised to Turn Vision Into Reality (9-2006) More (PDF)

UT Offers Sunlight Direct Bright Ideas (6-2006) More (PDF)