These case studies, published in the Greater Knoxville Business Journal and on knoxvillebiz.com, depict real-world, experiential student learning; UT College of Business Administration undergraduate and graduate-level students have the opportunity to interact with for-profit and nonprofit organizations to help them address and find solutions to various strategic and operational issues.
Clear Message, Focused Events Recommended for Nonprofit (12-2013) (PDF), More (URL Link)
City Advised on Becoming Outdoor Sports Destination More (10-2013) (PDF), More (URL Link)
Students Shape Temporary Housing Plan for Homeless (9-2013) More (PDF), More (URL Link)
MBA Students Give Hiwassee College a Marketing Makeover (8-2013) More (PDF) More (URL Link)
SEEED case study: Path created for nonprofit to be sustainable More (7-2013) (URL Link)
Strategy aims to create audience for TV (4-2013) More (PDF) More (URL Link)
Marketing plan seeks to boost fair’s attendance (2-2013) More (PDF) More (URL Link)
Lean inventory translates into market agility (1-2013) More (PDF) More (URL Link)
Pointers given to revitalize city’s downtown (12-2012) More (PDF) More (URL Link)
Social media strategy targets diverse audiences (11-2012) More (PDF) More (URL Link)
Strategy Created for Adult-Day Services Center (10-2012) More (PDF) More (URL Link)
Plan aims to net new revenue for Ijams (9-2012) More (PDF) More (URL Link)
App encourages commuters to ride their bike (8-2012) More (PDF) More (URL Link)
Strategy Created to Boost Manufacturer’s Overseas Sales (7-2012) More (PDF) More (URL Link)
Marketing Plan Colors Frozen Yogurt Shop Green (3-2012) More (PDF) More (URL Link)
Marketing plan created for startup’s weight-loss product (2-2012) More( PDF) More (URL Link)
How to convert website visitors into customers (1-2012) More (PDF)
Heil helps heal tornado-stricken community (12-2011) More (PDF) More (URL Link)
Business Rationale Developed to meet Medical need (11-2011) More (PDF) More (URL Link)
ChocolateFest: New nonprofit seeks to reenergize annual fundraiser (9-28-2011) More (PDF) More (URL Link)
Applying lean principles reduces wait time (9-6-2011) More (PDF) More (URL Link)
Students suggest fair emphasize music, partnership (tnAchieves) (8-2011) More (PDF) More (URL Link)
Program seeks to keep more students in class (tnAchieves) (7-2011) More (PDF) More (URL Link)
Intern learns business from the bottom up (6-2011) More (PDF) More (URL Link)
Helping country singer find her virtual voice (5-2011) More (PDF) More (URL Link)
Recruit, engage, recognize volunteers for results (4-2011) More (PDF) More (URL Link)
Builder seeks to leverage customers’ feedback (3-2011) More (PDF)
Lean times helped make a case for investment (2-2011) More (PDF)
UT grad leads money-saving, pollution-reducing project (1-2011) More (PDF)
MBA Graduate Seeks to Improve Tribal Economies (12-2010) More (PDF)
Event Revamped to Benefit Charitable Cause (11-2010) More(PDF) More (URL link)
Harrah’s gamble on lean techniques pays off for casinos (10-2010) More (PDF) More (URL link)
Center’s marketing plan pregnant with possibilities (9-2010) More (PDF)
Tennessee Valley Fair Gets Student Advise on Attracting New Families (8-2010) More (PDF)
Students Spin Water as Having ‘Purpose and Personality’s (7-2010) More (PDF)
Old Brand Seeks New Appeal for Young Customers (6-2010) More (PDF)
MBA Students Create Evaluation Tool for Y-12 Inventions (5-2010) More (PDF) More (URL link)
UT Marketing Students Help Catapult Vault (4-2010) More (PDF) More (URL link)
Manufacturer Values Continuous Learning (3-2010) More (PDF)
ProMBA Grad Applies Traditional Progress Improvements to Virtual World (2-2010) More (PDF)
Professional MBA Grad Creating a Startup to Help Startups (1-2010) More (PDF)
Breathing New Life Into a Lagging Product Line (12-2009) More (PDF)
Students Recommend Web to Link Seniors, Services (11-2009) More (PDF)
Former Vol Returns to School for Business Advice (10-2009) More (PDF)
Strategy Created for Maker of Medical Imaging System (9-2009) More (PDF)
Appeals to Young, Hungry Families Created: Shoney’s (8-2009) More (PDF)
Marketing Campaign Fueled by Hybrid Theme (7-2009) More (PDF)
UT Business Plan Competition Develops Entrepreneurs (6-2009) More (PDF)
Marketing a Retail Photo Department in the Digital Age (5-2009) More (PDF)
City Seeks to Diversify Buying (4-2009) More (PDF)
Charity Seeks Plan to Increase Donors (3-09) More (PDF)
Change, Not Technology, Arises as Hospital’s Issues (2-2009) More (PDF)
Denso’s Purchasers Smooth Wrinkles in Supply Chain (1-2009) More (PDF)
Engineers Sought Unique Corporate Culture (12-2008) More (PDF)
Art Gallery Gets Plan to Attract Locals, Visitors (11-2008) More (PDF)
Physician Executive Creates Disposable Medical Instruments (10-2008) More (PDF)
Site Benefits from Students’ Point of View (9-2008) More (PDF)
Smooth Sailing for New Entrepreneurial Enterprise (8-2008) More (PDF)
Research Conducted, Market Strategy Created for Tech Start-up (7-2008) More (PDF)
Work-Life Programs Focus of Internship (6-2008) More (PDF)
Buying Low, Selling High is No Simple Matter (4-2008) More (PDF)
MBA Students Advise Home Store, Deli (3-2008) More (PDF)
UT MBA Graduate Analyzes Meeting Space Needs (2-2008) More (PDF)
Weigel’s Trying to Reach Out to Younger Customers (12-2007) More (PDF)
MBA Students Collaborate on Parks Project (11-2007) More (PDF)
UT Students Collaborate on Membership Push (10-2007) More (PDF)
UT Students Cook Up Krystal Tailgating Promotion (9-2007) More (PDF)
Non-Profit Seeks to Provide More Home Loans (8-2007) More (PDF)
Students Create Ways to Reach People Like Them (7-2007) More (PDF)
Tennessee Valley Fair Goes for Hip Update (6-2007) More (PDF)
Strategies Created to Help Boost PDMA Membership (5-2007) More (PDF)
Start-Up Gets Students’ Advice on How to Prioritize Scarce Resources (4-2007) More (PDF)
Venture Fine-Tunes Business Plan, Productivity (3-2007) More (PDF)
Boat Maker Retools Logistics to Save Money (2-2007) More (PDF)
New Hotel Looks to Add Book Value (1-2007) More (PDF)
Dance Studio Owner Takes Steps Toward Growth (12-2006) More (PDF)
Clinic Corrals Paperwork for Efficiency (11-2006) More (PDF)
First-Class Car Gets First-Class Marketing Plan (10-2006) More (PDF)
Business Plan Devised to Turn Vision Into Reality (9-2006) More (PDF)
UT Offers Sunlight Direct Bright Ideas (6-2006) More (PDF)
Haslam College of Business News 