A team of five MBA students from the Haslam College of Business at the University of Tennessee, Knoxville, won first place on March 31 in the Medtronic Collegiate Business Case Competition in Memphis, Tennessee.
Korri Jones, Marcus Jeter, Chutian Li, Ridge Carter and Marshall Clifton comprised the winning team. Seven schools participated in the competition through a video submission. The other school selected to present in Memphis was the University of Mississippi.
The five Haslam students answered Medtronic’s prompt as to how the company could enter a value segment without sacrificing product quality. To do so, they designed an approach and named it “capture, shape and fulfill,” said Jones, the team’s captain.
The Haslam team’s approach involved acquiring a brand with an existing market share to “capture” a market segment. They would maintain the brand’s independence but build out, or “shape,” its infrastructure with Medtronic’s quality and reliable engineering techniques. The fulfillment component of the approach would involve creating “lasting value based on the needs of the customer,” he said.
“It felt great to win against such strong competition,” Jones said. “I was able to grow through tremendous faculty assistance and some truly phenomenal teammates.”
Trent Thurman, executive director of graduate programs at Haslam, said a combination of teamwork and perseverance helped the team win the competition.
“These five students did an amazing job presenting their case,” Thurman said. “Not only was their approach to solving the Medtronic case innovative, it also was a comprehensive and multifaceted analysis and set of recommendations. They were excellent ambassadors of the university and college. We are extremely proud of them.”