UT Faculty Addresses Competitive Potential of Supply Management

KenPetersenSmSupply management can be a powerful competitive weapon—if the strategy driving that activity is closely and continuously aligned with the business strategy. Yet new research suggests that the necessary alignment is often lacking. This article offers a process for identifying and implementing the supply management strategies that hold the best potential for competitive advantage.

By Dr. Robert M. Monczka and Dr. Kenneth J. Petersen. 
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Photo of Dr. Kenneth J. Petersen.

About University of Tennessee

Haslam College of Business, University of Tennessee, Knoxville TN
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